About Us
empowering change
since 2020
Our Philosophy
Every life has value. Every story can change. We believe in second chances, radical hope, and the power of walking through darkness toward light together.
At the heart of our mission is the unwavering belief that transformation is possible for everyone, regardless of their past. We see each person as more than their mistakes each life holds the potential for healing, growth, and purpose. Our philosophy is grounded in radical hope: the idea that even in the most difficult circumstances, redemption can emerge.
We believe second chances are not earned they’re owed. By walking alongside individuals through recovery, reentry, or reinvention, we create environments where people are empowered to rewrite their story. Through compassion, structure, and community, we foster quiet strength and forward momentum. This philosophy guides how we lead, how we serve, and how we show up every day.
The Founders
Our Founders: Purpose Born from Experience
At the heart of our mission is a leadership team forged in the very fires our community is working to escape addiction, incarceration, and deep personal loss. Our founders don’t just understand the journey to recovery and reintegration they’ve lived it.
Each founder has faced the harsh realities of substance use, prison walls, and starting over from nothing. These experiences don’t define them, but they do qualify them in a way no textbook ever could. Through transformation, resilience, and relentless pursuit of purpose, they’ve turned personal struggle into a platform of service.
From reentry program design to trauma-informed outreach, workforce training, and clinical leadership, our team brings not only credentialed expertise but a sacred obligation to give back. We believe in dignity, second chances, and creating pathways to purpose for people often left behind.
Why we’re different:
- We’ve walked the yard.
- We’ve battled the shame and chaos of addiction.
- We’ve rebuilt from scratch again and again.
- And we’re using every lesson, every scar, and every triumph to build systems of hope that actually work.
This isn’t charity. It’s solidarity.
This isn’t theory. It’s lived truth.
This isn’t about saving people. It’s about walking with them.
Our Expertise
Experience the perfect fusion of timeless elegance and contemporary flair in our exclusive collection of modern wristwatches.
From Time Served to Serving Others
There was a time when hope felt out of reach when addiction and incarceration defined our days. But what once felt like the end became the foundation for something greater. We’ve taken the pain of our past and turned it into purpose.
The time we served didn’t break us it prepared us. Today, we use that experience to walk beside those still facing the same battles we once fought. Our history gives us insight. Our healing gives us strength. And our mission is clear: to serve those still serving, with empathy, integrity, and relentless belief in what’s possible.
Outlaws to Advocates Merch: Wear the Journey
This isn’t just clothing it’s a movement. Every hoodie, tee, and sneaker tell a story of transformation, resilience, and purpose. Built by those who’ve walked the walk, our gear stands for redemption, strength, and the unstoppable rise from outlaw to advocate. Rep your path. Inspire the next.
